The photographer operating system
From first inquiry to final gallery, in one place.
Focal replaces the CRM, the gallery platform, the scheduler, and the sticky notes. Manage every client, deliver galleries they gasp at, and let automations do the repeat work — under your brand, not ours.
No card required during the trial.
Elena & Marcus
Open the live demo gallery
Client Management
Inquiry to booked, without the juggling
- Contacts with full relationship history
- A photography pipeline you can rename and reorder
- Projects that hold dates, tasks, notes, and galleries
- Automations that answer, remind, and follow up
Client Galleries
Delivery that feels like a magazine
- Cinematic covers, scene chapters, and 8 gallery themes
- AI editing styles applied across a whole shoot
- Favorites, collections, and download controls
- Every view, favorite, and download logged live
One client record connects both — booking data flows into delivery, and gallery activity flows back into the relationship.
Everything your studio runs on, in one place.
Design-first galleries
live nowFive cover styles, 14 palettes, six font pairs, grid and shape controls — with a live preview while you design.
AI editing built in
live nowNon-destructive styles and manual sliders across the whole gallery; personalized AI profiles plug in next.
Pipeline & automations
live nowA visual trigger → wait → action builder with photography-ready templates and honest run history.
Booking that runs itself
P2Session types, availability, mini-session events with spots-left urgency, deposits at booking.
Contracts, invoices, e-sign
P2Smart files bundling proposal, questionnaire, contract, and payment into one link clients finish in minutes.
A store on every gallery
P3Prints, frames, and albums previewed with your client's own photos — revenue after every delivery.
One subscription, whole studio
Every plan starts with a 14-day free trial. Early-access pricing is announced at launch — beta photographers lock the best rate.
Starter
For new and part-time photographers
- One studio
- Core CRM + pipeline
- Gallery delivery + design themes
- 10 GB photo storage
- 1 live lead form
Most photographers
Studio
For full-time photographers
- Unlimited clients & projects
- 1 TB photo storage
- Automations + AI editing styles
- Store & website tools as they ship
- 3 team seats · remove Focal branding
Scale
For multi-photographer studios
- Multiple brands
- 5 TB photo storage
- 10 team seats + roles
- Advanced reports
- Priority support